Casino marketing department plays a very important role in any casino. Although all casino services are equally important to ensure guest satisfaction, the knowledge and experience of the casino marketing department is essential to maximize the profits.

With the competition constantly growing in the casino gaming market, casinos keep offering more and more incentives to acquire new players and earn their loyalty. Players get their flight tickets paid for, home – airport – airport – casino/hotel transfers, luxurious accommodation, fancy meals in or out of the casino, concert/show tickets, free cigarettes and cigars, and some players are even assigned personal butlers.

With Slot revenues gaining a higher share of Casino revenues, Slot Analytics has to be taken seriously. You have to know your slot numbers and be able to analyse them to figure out your players’ preferences, playing habits, and effectiveness of your promotional campaigns to be able to optimize your operations.